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Reddit - Statistics & Facts

Reddit is a social news aggregation and web content discussion website where registered members, also known as “Redditors”, post content such as images, links, and text posts. The platform is organized by topic into “subreddits”, user-created boards that cover a seemingly infinite number of topics. The most popular subreddits have tens of millions of subscribers, the most subscribed subreddits being /r/announcements, /r/funny, and /r/AskReddit. With a reported 52 million daily active users, Reddit ranks among the most popular social networks worldwide.

Members can upvote or downvote posts and comments made by other users, which leads to upvoted content appearing at the top of a subreddit and, in cases of extreme popularity, Reddit’s frontpage, which is structured as a scrolling newsfeed. Reddit is a web traffic powerhouse: in June 2021 almost 1.7 billion visits were measured to the online platform, making it one of the most-visited websites online. In fact, many links that get reposted to Reddit and gain popularity lead to a huge spike of traffic to the originating websites, often leading to the so-called “Reddit hug of death” for unsuspecting platforms. Despite the immense traffic, Reddit accounts for less than one percent of social media site visits in the United States.

Reddit can be read without an account, however, according to industry estimates there were 38 million logged-in Reddit users in the United States in 2020. This figure is projected to increase to 35.2 million logged-in users in 2023. As of 2021, most of Reddit’s traffic by far originated from the United States, with users in the country accounting for almost 50 percent of the total traffic on the platform. Reddit’s audience in the United States is composed of more men than women, with roughly one woman using the platform every two men.

One of the most popular types of original content on the platform are “Ask Me Anything” posts (AMAs), where crowdsourced interviews are possible. The interviewee introduces themselves by starting a post and describing who they are and what they do, then Reddit users can leave questions which can be answered selectively by the interviewee. Since Reddit posts can be upvoted or downvoted by other users, it is easy to see which questions other users would like answered. The /r/IamA subreddit is the main place for AMAs but these interviews can also happen in other subreddits.

A wide range of scientists, actors, celebrities, politicians, people with uncommon or unique experiences or other notable persons have done AMAs on Reddit. In 2018, Bill Gates returned for his sixth AMA in 2018 and the post generated over 124,000 upvotes, making it the most popular AMA of the year.

In 2021, the GameStop short squeeze was one of the biggest early news stories of 2021 and it saw Reddit communities gain international attention. In January 2021, while large hedge fund investors were trying to short sell GameStop Corporation stocks, the subreddit community known as /r/WallStreetBets started organizing to buy GameStop shares and boost the prices up. On January 27th the daily stock price of GameStop Corporation reached the peak of 347.51 U.S. dollars per share. The events caused a market as well as media frenzy, with many applauding Reddit’s community abilities to organize a collective action with such an unexpected outcome. This resonated especially with younger generations, so much so that 20 percent of young institutional investors reported believing that the GameStop events signified a shift of power in the market.

Interesting statistics

In the following 5 chapters, you will quickly find the 37 most important statistics relating to "Reddit".

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