Choosing products based on quality rather than appearance was the major shopping-related habit among Generation Z consumers as revealed in a survey conducted in Japan in December 2021. Around 73 percent of respondents expressed agreement towards the statement that they place more importance on the substance of a product instead of its appearance, of which 17.1 percent agreed very much.
Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021
Characteristic
Agree very much
Agree
Agree a little
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The source established the time of birth for Generation Z as 1996 to 2015.
Respondents were asked to rate their opinion regarding each statement. Possible answers were "agree very much", "agree", "agree a little", "disagree a little", "disagree", or "disagree very much". Figures show the share of respondents who expressed agreement in the varying degrees.
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Neo Marketing. (January 19, 2022). Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. "Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021." Chart. January 19, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. (2022). Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing. "Most Common Shopping-related Attitudes and Habits of Generation Z in Japan as of December 2021." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/
Neo Marketing, Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 Statista, https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/ (last visited September 01, 2024)
Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021 [Graph], Neo Marketing, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1319303/japan-shopping-attitude-habit-generation-z/