Major shopping habits of Gen Z in Japan 2021

Most common shopping-related attitudes and habits of Generation Z in Japan as of December 2021

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Release date

January 2022



Survey time period

December 2 to 20, 2021

Number of respondents

6,953 respondents

Age group

15-25 years

Method of interview

Online survey

Supplementary notes

The source established the time of birth for Generation Z as 1996 to 2015.
Respondents were asked to rate their opinion regarding each statement. Possible answers were "agree very much", "agree", "agree a little", "disagree a little", "disagree", or "disagree very much". Figures show the share of respondents who expressed agreement in the varying degrees.

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