Preferred store types for consumers goods in Japan 2023, by category

Preferred purchase channels for consumer goods in Japan as of April 2023, by product category

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Release date

July 2023

Region

Japan

Survey time period

April 2023

Number of respondents

5,000***

Age group

20-79 years

Method of interview

Online panel

Supplementary notes

*Luxury goods include luxury brands, jewelries, and watches.
**Gifts include mid-year and year-end gifts.

***The survey was conducted among 5,000 respondents. This question was directed at the respondents who stated to buy the respective goods and services. Sample sizes were as followed.

  • Foodstuff: n=4,723
  • Daily necessities: n=4,601
  • Luxury goods: n=1,945
  • Clothing: n=4,590
  • Cosmetics: n=3,536
  • Gifts: n=2,758
  • Travels: n=3,782.

Figures may not add up to 100 percent due rounding by the source.

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