Major reasons to shop at physical stores in Japan 2022
The close proximity of retail stores were a major reason why consumers in Japan preferred physical retail as revealed in a survey conducted in February 2022. The location of stores, the low prices, and the possibility to look at the actual products were the reasons named by more than half of respondents.
Even though e-commerce services have been growing in popularity in Japan within the last decade, offline retail channels remain the preferred methods for food products and daily necessities in particular.
Even though e-commerce services have been growing in popularity in Japan within the last decade, offline retail channels remain the preferred methods for food products and daily necessities in particular.
