Impulse buying behavior in Japan 2023, by age

Share of consumers making impulse purchases in Japan as of August 2023, by age group

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Release date

March 2024

Region

Japan

Survey time period

August 17 to 23, 2023

Number of respondents

2,550 respondents

Age group

20-74 years

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Figures represent the share of respondents who fully or mainly agreed to the following statement:

"Rather than making purchases with a plan, I often buy on impulse."  

Sample size of age groups:
20 to 29 years: n=283
30 to 39 years: n=378
40 to 49 years: n=533
50 to 59 years: n=514
60 to 69 years: n=616
70 to 74 years: n=226

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