Young consumers were more likely to make impulse purchases, as revealed in a survey conducted in November 2022 in Japan. Nearly 45 percent of surveyed teenagers aged 15 to 19 years stated they made purchases on impulse, out of which 15.7 percent reported that the statement applied very much. The consumer group of 70 years and older were the least likely to tend towards impulse buying, with only around 15 percent of respondents.
Share of consumers making impulse purchases in Japan as of November 2022, by age group
Characteristic
Applies very much
Applies to an extent
Cannot say either way
Does not apply much
Does not apply at all
No answer
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responses were retrieved via mail and e-mail; only one answer allowed
Method of interview
Questionnaire
Supplementary notes
Original question: "Regarding your own consumption awareness and behavior, to what extent do the following points apply. Please answer for each factor with one option that applies. - I make impulse purchases."Â
Sample size of age groups: 15 to 19 years: n = 204 20 to 29 years: n = 446Â 30 to 39 years: n = 651Â 40 to 49 years: n = 950Â 50 to 59 years: n = 969 60 to 69 years: n = 996Â 70 years and older: n= 1,418
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (June 13, 2023). Share of consumers making impulse purchases in Japan as of November 2022, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
CAA. "Share of consumers making impulse purchases in Japan as of November 2022, by age group." Chart. June 13, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
CAA. (2023). Share of consumers making impulse purchases in Japan as of November 2022, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
CAA. "Share of Consumers Making Impulse Purchases in Japan as of November 2022, by Age Group." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
CAA, Share of consumers making impulse purchases in Japan as of November 2022, by age group Statista, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/ (last visited July 27, 2024)
Share of consumers making impulse purchases in Japan as of November 2022, by age group [Graph], CAA, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/