Brazil WhatsApp users by community 2023

According to a 2024 survey, around 35 percent of WhatsApp users in Brazil lived in large cities, with populations bigger than 100 thousand to one million inhabitants. Another 25 percent of the social platform users lived in megacities with over 5 million inhabitants, while medium-sized municipalities and cities with populations over 1 million concentrated around 15 percent of the app user base in the country each.

Distribution of WhatsApp users in Brazil as of August 2023, by urbanity

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Brazil

Survey time period

January to August 2023

Number of respondents

1,611 respondents

Age group

18-64 years

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

’’In what type of community do you live?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Pick;

Base: n=1,732 WhatsApp users, n=1,822 messenger users, n=12,176 all respondents

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

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