Latin America: WhatsApp favorite social media 2022

According to a survey during the third quarter of 2022, WhatsApp was the preferred social media for more than 34 percent of internet users in Argentina, Brazil, and Colombia. The instant messaging app ranked second in Mexico and Chile, as the choice for 25.8 percent and 27.7 of its respective online populations.

Share of internet users in selected Latin American countries who say WhatsApp is their favorite social network as of 3rd quarter 2022

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

LAC

Survey time period

Q3 2022

Age group

14-64 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform. YouTube was not offered as an option for this question in the survey.

Individual reports for each country available at:

Digital 2023: Argentina, p.56
Digital 2023: Brazil, p. 56
Digital 2023: Colombia, p.55
Digital 2023: Mexico, p.56

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