Engagement rate among Instagram influencers in Latin America 2021, by country

Published by Valentina Dencheva, Jan 6, 2023
Costa Rica had the highest average engagement rate of Instagram influencers among countries in Latin America in 2021, at 2.6 percent. Uruguay followed with an engagement rate of 2.56 percent, while Mexico rounded out the top three with 2.52 percent.

Average engagement rate of Instagram influencers in Latin America in 2021, by country

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Source

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Release date

July 2022

Region

LAC

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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