As of March 2021, North America had the highest active Facebook usage rate with 71.3 percent of the population accessing the social network. Facebook penetration was lowest in Africa, where only 19.3 percent of the population used the social network. The global penetration rate was 35.6 percent.
Percentage of global population using Facebook as of March 2021, by region
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Internet World Stats, & Facebook. (July 22, 2021). Percentage of global population using Facebook as of March 2021, by region [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, und Facebook. "Percentage of global population using Facebook as of March 2021, by region." Chart. July 22, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, Facebook. (2021). Percentage of global population using Facebook as of March 2021, by region. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats, and Facebook. "Percentage of Global Population Using Facebook as of March 2021, by Region." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
Internet World Stats & Facebook, Percentage of global population using Facebook as of March 2021, by region Statista, https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/ (last visited July 02, 2022)