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Facebook: global penetration as of March 2021, by region

Published by S. Dixon, Jan 28, 2022
As of March 2021, North America had the highest active Facebook usage rate with 71.3 percent of the population accessing the social network. Facebook penetration was lowest in Africa, where only 19.3 percent of the population used the social network. The global penetration rate was 35.6 percent.

Percentage of global population using Facebook as of March 2021, by region

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Sources

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Release date

2021

Region

Worldwide

Survey time period

March 2021

Supplementary notes

*Facebook is banned in China, depressing Facebook penetration in Asia as a whole.

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