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Facebook: global penetration rage as of January 2020, by region

Published by H. Tankovska, Jan 27, 2021
As of January 2020, North America had the highest active Facebook usage rate with 68.5 percent of the population accessing the social network. Facebook penetration was lowest in Africa, where only 15.9 percent of the population used the social network. The global penetration rate was 28.5 percent.

Percentage of global population using Facebook as of January 2020, by region

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Sources

Release date

March 2020

Region

Worldwide

Survey time period

January 2020

Supplementary notes

*Facebook is banned in China, depressing Facebook penetration in Asia as a whole.

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