Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022

Published by
Michele Majidi,
Jan 6, 2023
According to a survey conducted among marketers in the United States in March 2022, 38 percent of respondents said the achievement of brand awareness and performance marketing goals constituted the main performance- and pricing-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 30 percent of respondents citing detailed reporting, measurement, and insights. In comparison, another 30 percent said CTV and OTT advertising were affordable TV options for performance-driven digital marketers.

Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022

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Release date

July 2022

Region

United States

Survey time period

March 7 to 14, 2022

Number of respondents

151 respondents

Special properties

among ad agency or brand marketers involved in decision-making for CTV/OTT advertising

Method of interview

Online survey

Citation formats
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Statistics on " TV advertising in the United States "

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Other statistics that may interest you TV advertising in the United States

Overview

6

Leading advertisers

5

Leading categories

6

Connected TV

8

Consumer attitudes

7

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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