According to a survey conducted among marketers in the United States in March 2022, 38 percent of respondents said the achievement of brand awareness and performance marketing goals constituted the main performance- and pricing-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 30 percent of respondents citing detailed reporting, measurement, and insights. In comparison, another 30 percent said CTV and OTT advertising were affordable TV options for performance-driven digital marketers.
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Statistics on Connected TV advertising in the United States
Market overview
5
- Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
- Premium Statistic Weekly connected TV users in the U.S. 2018-2021
- Premium Statistic Connected devices ownership in the U.S. 2021, by age
- Premium Statistic Leading video platforms for achieving advertising goals in the U.S. 2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
Advertising spending
8
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic video ad spend in the U.S. 2021, by device
- Premium Statistic Programmatic ad spend in the U.S. 2019-2023, by device
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
Market leaders
3
Marketer usage
8
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Consumers' perspective
6
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Further related statistics
21
- Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022
- Digital advertising spending in Turkey Q1 2022, by category
- Reach of the leading digital advertising marketers in Germany Setember 2022
- Digital advertising spending in Turkey Q1 2022, by type and device
- Digital advertising spending in the United Kingdom (UK) 2008-2021
- Connected TV ad spend in the U.S. 2019-2026
- Connected TV ad viewability rates worldwide 2021-2022
- Connected TV ad spend growth in the U.S. 2022-2026
- Digital advertising spending worldwide 2021-2026
- Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Market size of digital advertising industry in India 2016-2023
- U.S. Amazon digital advertising revenue growth 2019-2023
- Strategic challenges in digital advertising worldwide 2021
- Digital advertising market size SEA 2021-2031
- Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Leading digital advertising sectors in Spain 2021, by share of voice
- Digital advertising expenditure in Spain 2018-2021, by format
- Connected TV ad spend in Spain 2019-2021
- Leading digital advertising concerns of marketers in Europe 2022
- Digital advertising market size MENA 2020, by country
- Change in digital advertising spending in Czechia 2016-2022
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Premion. (July 25, 2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. July 25, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. (2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading Performance- and Pricing-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion, Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 Statista, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/ (last visited January 28, 2023)
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], Premion, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/