In 2023, younger consumers were the most likely to buy a product they had seen on a social media platform. According to the survey, almost 70 percent of Gen Z and over nine out of ten millennial shoppers in the United States purchased an item they had previously seen on their social media feed.
Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort
In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (December 4, 2023). Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. "Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort." Chart. December 4, 2023. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. (2023). Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna. "Share of Shoppers That Purchased a Product after Seeing It on Social Media in The United States in 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
Klarna, Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/ (last visited November 10, 2024)
Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort [Graph], Klarna, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1260868/social-media-influence-on-shopping-by-generation-us/
