Consumers who bought an item after seeing it on social media in the U.S. 2023, by age

Share of shoppers that purchased a product after seeing it on social media in the United States in 2nd quarter 2023, by generational cohort

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Release date

December 2023

Region

United States

Survey time period

Q2 2023

Age group

18-77 years

Special properties

purchases made in the previous month

Supplementary notes

In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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Statistics on " Social commerce in the United States "

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