TikTok Shop launched in the United States in September 2023. In the first month of its launch, health and beauty products were the most successful, accounting for 85 percent of sales. The food category ranked second, with about 11 percent of sales. The remaining share of sales was derived from the category of household care products.
Most purchased TikTok Shop product categories in the United States as of September 2023
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Nielsen. (October 17, 2023). Most purchased TikTok Shop product categories in the United States as of September 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/
Nielsen. "Most purchased TikTok Shop product categories in the United States as of September 2023." Chart. October 17, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/
Nielsen. (2023). Most purchased TikTok Shop product categories in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/
Nielsen. "Most Purchased Tiktok Shop Product Categories in The United States as of September 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/
Nielsen, Most purchased TikTok Shop product categories in the United States as of September 2023 Statista, https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/ (last visited October 09, 2024)
Most purchased TikTok Shop product categories in the United States as of September 2023 [Graph], Nielsen, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1418996/united-states-most-purchased-tiktok-shop-product-categories/