Social commerce buyer share in the U.S. 2023-2027, by platform

Published by
Stephanie Chevalier,
Nov 29, 2023
In 2023, TikTok became the ultimate destination for social commerce in the United States. According to estimates, about 37.4 percent of U.S. TikTok users were buyers on the platform that year. Facebook and Instagram followed, with 36 percent and 34.4 percent of their respective user bases participating in social shopping. Forecasts suggest a continuous rise in the proportion of users engaging in social commerce across these three platforms by 2027.

Share of users purchasing on leading social media platforms in the United States in 2023 and 2027

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Release date

November 2023

Region

United States

Survey time period

September 2023

Age group

14 years and older*

Special properties

estimates

Supplementary notes

* Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.

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Statistics on " Social commerce in the United States "

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Overview

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Product categories

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Social buyers

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Purchasing behavior

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Inspiration and influence

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Advertising and marketing

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Topics

Social commerce in the United StatesSocial media usage in the United StatesSocial commerceSocial commerce in EuropeMobile social media usage in the United States
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