Most purchased product categories from influencers in the U.S. 2023

Published by
Stephanie Chevalier,
Dec 4, 2023
In 2023, merchandise was the most commonly purchased product category among social buyers in the United States. According to a survey, 30 percent of users said these items were the most frequently bought products made and released by an influencer. Beauty followed, with nearly 19 percent of respondents.

Most purchased product categories made and released by an influencer in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

April 2023

Number of respondents

1,000 respondents

Age group

18-54+ years

Method of interview

Online survey

Supplementary notes

Date of release is the date of access.

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Statistics on " Social commerce in the United States "

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Other statistics that may interest you Social commerce in the United States

Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

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Topics

Social commerce in the United StatesSocial media usage in the United StatesSocial commerceSocial commerce in EuropeMobile social media usage in the United States
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