Share of U.S. social commerce buyers 2022, by age group

Published by
Stephanie Chevalier,
Nov 29, 2023
As of June 2022, approximately half of Gen Z and Millennial social media users in the United States had engaged in at least one purchase through social channels. It was followed by Gen X users, aged 42 to 57 years old, with approximately 38 percent of them being social commerce buyers.

Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort

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Release date

December 2022

Region

United States

Survey time period

June 2022

Number of respondents

2,225 respondents

Age group

18-76 years

Special properties

estimates

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Statistics on " Social commerce in the United States "

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Other statistics that may interest you Social commerce in the United States

Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

Further related statistics

19

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Topics

Social commerce in the United StatesSocial media usage in the United StatesSocial commerceSocial commerce in EuropeMobile social media usage in the United States
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