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Share of U.S. social buyers 2021, by age

Share of social media users in the United States using this channel to make purchases in 2021, by age group

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Source

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Release date

July 2021

Region

United States

Survey time period

May 2021

Age group

14 years and older*

Special properties

estimates

Supplementary notes

* Social network users who made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.

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Statistics on " Social commerce in the United States "

Statistics on Social commerce in the United States

Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

19
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