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Media channels to find and buy gifts online in Scandinavia 2022

Published by L. Yltaevae, Nov 4, 2022
According to a 2022 survey, various media channels are used by brands to reach out to new customers to find and purchase gifts during the holiday season in Scandinavia. The most popular channel in Norway was price comparison sites, with 26 percent of respondents. In Sweden, search engines took the top spot, with 22 percent. As for Denmark, search engines and social media platforms tied for first place at 19 percent.

Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022

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Release date

September 2022

Region

Denmark, Norway, Sweden

Survey time period

Q4 2021 and Q1 2022

Special properties

consumers who buy physical goods online

Method of interview

Online survey

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United Kingdom

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