UK: online Christmas shopping by sector 2022

In five of the six selected categories, over 40 percent of respondents from the United Kingdom said they planned to do most or all of their shopping online in the Christmas season of 2022. The exception to this was food and beverages, which only 24 percent of respondents said they would shop for mostly or entirely online.

Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category

Characteristic	All online	Mostly online
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Release date

September 2022

More information

Region

United Kingdom

Survey time period

August 25 to 29, 2022

Number of respondents

2,156 respondents*

Method of interview

Online survey

Supplementary notes

* Respondents were 2,156 UK residents, with age and gender demographics proportionally represented.

Participants were asked how much of their shopping they are planning to do online in the Christmas season of 2022, in 6 different categories: Beauty, Travel, Entertainment, Toys, Food and Drink, Apparel. They were given 5 choices: 'All online', 'mostly online', 'about equal', 'mostly in-person', 'all in-person'.

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