Intended online share of Christmas shopping in the UK 2022, by category

Percentage of consumers planning to do all or most of their Christmas shopping online in the United Kingdom (UK) in 2022, by category

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Release date

September 2022


United Kingdom

Survey time period

August 25 to 29, 2022

Number of respondents

2,156 respondents*

Method of interview

Online survey

Supplementary notes

* Respondents were 2,156 UK residents, with age and gender demographics proportionally represented.

Participants were asked how much of their shopping they are planning to do online in the Christmas season of 2022, in 6 different categories: Beauty, Travel, Entertainment, Toys, Food and Drink, Apparel. They were given 5 choices: 'All online', 'mostly online', 'about equal', 'mostly in-person', 'all in-person'.

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