Reasons for buying Christmas presents online in Germany in 2019

German shoppers actively buy their Christmas presents online and there are several solid reasons for doing so. According to data from a 2019 survey, the majority appreciated that the items would be delivered directly to their home, while others also welcomed the aspect of not having to go through crowds in shops and being able to compare prices better.

If you buy Christmas presents online, which reasons are the deciding factor for you?

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Release date

December 2019



Survey time period

2018 and 2019

Number of respondents

608 respondents

Age group

16 years and older

Special properties

Respondents buying Christmas presents online

Supplementary notes

This question was asked during the survey in the following wording: "Which of the following statements about buying presents online do you agree with?

Multiple answers were possible.

The number of respondents may differ in the previous year.

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Statistics on "Christmas season shopping in the Netherlands"

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