Try our business solution for free!

U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation

Published by
Julia Stoll,
Nov 22, 2022
According to a survey from August 2022, 14 percent of U.S. adults switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the last 12 months. Gen Z adults and millennials were more likely to switch than their older counterparts.

Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2022

Region

United States

Survey time period

August 29 to 30, 2022

Number of respondents

1,873 respondents

Age group

18 years and older

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Hybrid video-on-demand services in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo-on-demand in Sweden
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu