Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021

Published by
Julia Stoll,
May 22, 2023
A survey conducted in December 2021 discovered that 79 percent of U.S. TV viewers were likely to continue to subscribe to the ad-free tier of HBO Max in the next three months. In comparison, 69 percent of respondents were likely to keep subscribing to the ad-supported version of the same service.

Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "Will you still subscribe in 3 months?"

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Statistics on " Hybrid video-on-demand services in the United States "

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Overview

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Subscribers

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Demographics

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Consumer behavior

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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