A survey conducted in December 2021 discovered that 79 percent of U.S. TV viewers were likely to continue to subscribe to the ad-free tier of HBO Max in the next three months. In comparison, 69 percent of respondents were likely to keep subscribing to the ad-supported version of the same service.
Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021
Characteristic
Ad-free tier
Ad-supported tier
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Hub Entertainment Research. (February 4, 2022). Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
Hub Entertainment Research. "Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021." Chart. February 4, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
Hub Entertainment Research. (2022). Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
Hub Entertainment Research. "Share of Consumers Who Are Very Likely to Continue Subscription to Selected Ad-free and Ad-supported Streaming Services in The United States as of December 2021." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
Hub Entertainment Research, Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021 Statista, https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/ (last visited July 27, 2024)
Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021 [Graph], Hub Entertainment Research, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
