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Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender

Published by
Julia Stoll,
Jan 13, 2023
According to a study published in November 2022, women were more likely to use ad-supported video-on-demand tiers than men in the United States, with 53.4 percent of ad-funded users being women. Meanwhile, the share of female ad-free users amounted to 48.8 percent.

Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

November 2022

Special properties

Discovery+, HBO Max, Hulu, Paramount+, and Peacock subscribers, excl. free tiers, MVPD and telco, and selected bundles

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Statistics on " Hybrid video-on-demand services in the United States "

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Statistics on Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

Further related statistics

21

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Topics

Subscription video-on-demand in FranceSubscription video-on-demand services in EuropeTelevision consumption in FranceVideo on demand in FranceTV shows in France
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