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Share of video-on-demand users in the U.S. 2022, by platform type

Published by
Julia Stoll,
Jan 10, 2023
A study from the fourth quarter of 2022 revealed that hybrid video-on-demand, offering both ad-free subscription and lower-cost ad-supported tiers, has become the most popular video streaming platform type among Samsung TV users in the U.S. Over 60 percent of them have used these services for the past two months - an increase of six percent compared with the previous year. Meanwhile, the share of SVOD users saw a year-over-year decline of 0.3 percent.

Share of users who have used video-on-demand (VOD) services for the past two months in the United States as of 4th quarter 2022, by platform type

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Release date

December 2022

Region

United States

Survey time period

Q4 2022

Number of respondents

1,000 respondents

Special properties

Samsung TV users + 45 million opted-in Samsung TV owners

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Statistics on " Hybrid video-on-demand services in the United States "

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Statistics on Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

Further related statistics

21

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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