Openness to streaming subscriptions with ads 2022

A 2022 survey found that the majority of U.S. adults interviewed were equally open to subscribing to video streaming services that include commercials compared to the previous year. A further 17 percent said that they were much more open to this monetizing option. The share of respondents stating that their openness to subscriptions with ads has increased was the highest among adults aged 35 to 44 years.

Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group

Characteristic	Much less open	Somewhat less open	Unchanged from last year	Somewhat more open	Much more open
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-	-	-	-	-	-
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Release date

October 2022

More information

Region

United States

Survey time period

September 24 to 25, 2022

Number of respondents

27,436 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "Compared to last year, are you currently more, less, or equally open to subscribing to TV/movie streaming services that include commercials?"

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