Disney+ users likely switch to ad-funded tier 2022

The majority of Disney+ subscribers in the U.S. who were interviewed in a 2022 survey stated that they were extremely or somewhat likely switch to the ad-supported model when it becomes available, at over 45 percent of respondents. Conversely, 11 percent of adults surveyed were not sure.

Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

United States

Survey time period

September 24 to 25, 2022

Number of respondents

27,436 respondents

Age group

18 years and older

Special properties

survey within DISQO member community; Disney+ subscribers

Supplementary notes

This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Subscribers choosing this tier/option will be exposed to advertising during programming at regular intervals. Based on this information, how likely are you to change your subscription to this lower-cost option with commercials when it becomes available?"

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