Beverages ad spend on cinema in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
The expenditure on cinema advertising of the beverages category in New Zealand in 2021 increased by 956.2 thousand U.S. dollars (248.23 percent) compared to the previous year. With 1.3 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the beverages category on cinema, the ad expenditure of the beverages category on magazines was higher and on outdoor it was considerably higher.

Beverages advertising spending on cinema in New Zealand from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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