Hong Kong: digital media ad revenue growth 2022

In the third quarter of 2022, Instagram recorded the highest ad revenue growth among all digital media in Hong Kong. The social media platform saw a 41 percent increase in ad spending compared to the same quarter in the previous year. Hong Kong's ad spending totaled at 7.5 billion Hong Kong dollars between July and September 2022 and 16.2 percent of which were from social media.

Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium

Characteristic	Year-on-year growth rate
Desktop	24%
Social media	12%
- Facebook	4%
- Instagram	41%
Mobile	7%

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Release date

November 2022

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Region

Hong Kong

Survey time period

Q3 2022

Supplementary notes

According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend on Facebook, Instagram, and YouTube.

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