China: leading channels for sharing shopping experiences 2022

According to a survey conducted among Chinese adults in November 2022, around 17 percent of respondents stated that social media was the main channel for their sharing of product information or shopping experiences. Meanwhile, around 16 percent of respondents said they shared their product reviews and experiences with their friends and families primarily.

Share of consumers who share product information or shopping experiences in China as of November 2022, by channel

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: Which channels do you use to share your product information or shopping experience? Please select the 1-3 channels you use most often and click on them in the order of most often, second most often and third most often.

The share showed here means that respondents chose the channel as their most often used channel.

The survey is conducted among 48 percent female and 52 percent male respondents.

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