Preferred personal message methods for global smartphone users 2021

According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, WhatsApp was the most used mobile communication platform for personal messages, with five in ten respondents reporting using it to exchange messages with friends and family. By comparison, 35 percent of respondents reported using Facebook Messenger. Telegram and Snapchat were used by approximately two in ten respondents, respectively.

Most used mobile messaging channels for smartphone users worldwide to communicate with friends and family as of January 2021

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Release date

October 2021

More information

Region

Worldwide

Survey time period

December 2020 to January 2021

Number of respondents

6,500 respondents

Special properties

smartphone users, iOS and Android users

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.
Original question: "How communicate via mobile with friends/family"

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