According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among 48 percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by 31 percent of marketers who employed it in their digital marketing strategies.
Social media usage for digital marketing in India in 2022, by marketing content type
Survey question: For each of the social media platforms listed, select if you have used it for each of the content types: display, partnership, and shoppable.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MMA. (October 14, 2022). Social media usage for digital marketing in India in 2022, by marketing content type [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social media usage for digital marketing in India in 2022, by marketing content type." Chart. October 14, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. (2022). Social media usage for digital marketing in India in 2022, by marketing content type. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social Media Usage for Digital Marketing in India in 2022, by Marketing Content Type." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA, Social media usage for digital marketing in India in 2022, by marketing content type Statista, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/ (last visited November 09, 2024)
Social media usage for digital marketing in India in 2022, by marketing content type [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/