In 2022, the retail sector was the leading spender on social media advertising in India having allocated 38 percent of its advertising budget. The telecom industry was the next largest contributor that year, followed by FMCG. Social media was the leading digital advertising format in the country that year.
Highest share of ad spending in social media across India in 2022, by industry
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Dentsu Aegis Network. (February 1, 2023). Highest share of ad spending in social media across India in 2022, by industry [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/
Dentsu Aegis Network. "Highest share of ad spending in social media across India in 2022, by industry." Chart. February 1, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/
Dentsu Aegis Network. (2023). Highest share of ad spending in social media across India in 2022, by industry. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/
Dentsu Aegis Network. "Highest Share of Ad Spending in Social Media across India in 2022, by Industry." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/
Dentsu Aegis Network, Highest share of ad spending in social media across India in 2022, by industry Statista, https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/ (last visited October 31, 2024)
Highest share of ad spending in social media across India in 2022, by industry [Graph], Dentsu Aegis Network, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1411686/india-social-media-ad-spender-share-by-sector/
