Leading sectors in social media advertising India 2022, by ad spend share

Published by
Tanushree Basuroy,
Sep 7, 2023
In 2022, the retail sector was the leading spender on social media advertising in India having allocated 38 percent of its advertising budget. The telecom industry was the next largest contributor that year, followed by FMCG. Social media was the leading digital advertising format in the country that year.

Highest share of ad spending in social media across India in 2022, by industry

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Release date

February 2023

Region

India

Survey time period

2022

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Statistics on " Social media advertising in India "

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Topics

Social media advertising in IndiaSocial media usage in IndiaInternet usage in IndiaInfluencer marketing in IndiaAdvertising industry in India
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