This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
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Advertising revenue of social networks worldwide 2014-2017
Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)
This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
Loading statistic...
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 17.85 |
| 2015* | 25.14 |
| 2016* | 32.91 |
| 2017* | 41 |
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 17.85 |
| 2015* | 25.14 |
| 2016* | 32.91 |
| 2017* | 41 |
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Description
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This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
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- Release date
- September 2015
- Region
- Worldwide
- Survey time period
- 2014
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
-
* Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence
More information
- Region
- Worldwide
- Survey time period
- 2014
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
-
* Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence
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Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration Q2 and Q3 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)Canada number of social network users 2015-2022
- Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
- Number of Facebook users in Canada from 2012 to 2021 (in millions)Canada: number of Facebook users 2012-2021
- Distribution of Facebook users in Canada as of August 2018, by genderFacebook user share in Canada 2018, by gender
- Distribution of Facebook users in Canada as of August 2018, by age groupFacebook user share in Canada 2018, by age group
- Personal use
The most important statistics
- Frequency of social network usage in Canada as of July 2017Social media usage frequency in Canada 2017
- Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
- Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
- Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
- Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017
- Business use
The most important statistics
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016
- Advertising and marketing
The most important statistics
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Leading brands on Facebook in Canada as of June 2018, by number of fans (in 1,000s)Most popular brands on Facebook in Canada 2018, by audience
- Leading brands on Twitter in Canada as of February 2018, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2018, by audience
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
- Influencer Marketing
The most important statistics
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016
- Social media and TV
The most important statistics
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017Timeframe when Canadians tweet about TV shows 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- LinkedIn's ad revenue 2011-2015
- Twitter: U.S. desktop advertising revenue 2012-2015
- Social ad revenue growth in the U.S. 2015-2018
- Acceptance of social media advertising in Sweden 2017, by platform
- U.S. Twitter advertising revenue 2015-2018
- Twitter: non-U.S. advertising revenue 2010-2015
- MySpace - advertising revenue in the U.S.
- Global social media advertising spending share 2013-2017, by region
- Global social media advertising spending share 2013-2017
- U.S. advertising revenues of social networks 2015-2018
- Growth of social media ad spend in China 2014-2018
- Instagram: global mobile internet advertising revenue 2015-2018
- Canada: change in social network advertising spending 2013-2017
- Snapchat: global advertising revenue 2015-2019
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Canada: social network advertising spend share 2013-2017
- U.S. LinkedIn social network advertising revenue share 2015-2018
- Adverts that received clicks from tablet Spain 2015, by topic
Studies
- Social media advertising in the United Kingdom
- Online advertising metrics
- Advertising in the Netherlands
- Advertising in Italy
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
- IAB Podcast Ad Revenue Study
- Digital advertising in Canada
- Digital advertising in Europe
- Brands on social media
- Global Mobile Advertising Revenue 2016
- Advertising in the United Kingdom (UK)
- Advertising in Germany
- Advertising in Africa
- Global Mobile Advertising Revenue 2015
Statistics on the topic
Free statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)
- Number of Facebook users in Canada from 2012 to 2021 (in millions)
- Number of Instagram users in Canada from 2017 to 2021 (in millions)
- Most popular mobile social media websites in Canada in June 2018, based on share of visits
- Weekly social media access in Canada as of January 2018, by device
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)
- Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)
- Twitter's advertising revenue in the United States from 2015 to 2018 (in billion U.S. dollars)
- Twitter's advertising revenue outside the United States from 2011 to 2015 (in million U.S. dollars)
- Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region
- Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017
- Social network advertising revenues in the United States from 2015 to 2018 (in billion U.S. dollars)
- Worldwide mobile internet advertising revenue of Instagram from 2015 to 2018 (in billion U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2015 to 2019 (in million U.S. dollars)
- Social networking ad revenue market share of LinkedIn in the United States from 2015 to 2018
Premium Statistics
- Weekly social media usage by adults in Canada as of July 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016
- Distribution of Facebook users in Canada as of August 2018, by gender
- Distribution of Facebook users in Canada as of August 2018, by age group
- Number of Twitter users in Canada from 2012 to 2021 (in millions)
- Distribution of Snapchat users in Canada as of August 2016, by gender
- Distribution of Instagram users in Canada as of August 2018, by gender
- Distribution of Instagram users in Canada as of August 2018, by age group
- Frequency of social network usage in Canada as of July 2017
- Level of activity of Facebook users in Canada as of October 2017
- Level of activity of Twitter users in Canada as of October 2017
- Level of activity of Instagram users in Canada as of October 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017
- Share of internet users who have experienced negative interactions on social media in Canada as of July 2017
- Share of Canadians who trust Facebook not to use their personal information without their consent as of April 2018
- Share of Canadians who trust Twitter not to use their personal information without their consent as of April 2018
- Share of Canadians with a Reddit account as of October 2017, by gender
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Share of CEOs with selected social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016
- Average order value of leads generated by social networks in Canada as of 1st quarter 2016 (in Canadian dollars)
- Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
- Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Leading brands on Facebook in Canada as of June 2018, by number of fans (in 1,000s)
- Leading brands on Twitter in Canada as of February 2018, by number of followers (in 1,000s)
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeks
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)
- LinkedIn's advertising revenue from 2011 to 2015 (in million U.S. dollars)
- Change in social network advertising revenue in the United States from 2015 to 2018
- In which of the following social media platforms would you be okay with seeing advertisements?
- MySpace advertising revenue in the U.S. in 2009 and 2010 and forecasts to 2012 (in million U.S. dollars)
- Change in social media advertising spending in China from 2014 to 2018
- Social network advertising expenditure growth in Canada from 2013 to 2017
- Share of social in digital advertising spending in the Asia Pacific region from 2013 to 2016
- Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017
- Advertising topics with the largest share of clicks from tablets in Spain in 2015, broken down by the share of users who clicked on each topic
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