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Social networks ad revenue worldwide 2016-2020
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Social networks ad revenue worldwide 2016-2020
Social network advertising spending worldwide from 2016 to 2020 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
It was estimated that social media advertising spending worldwide amounted to nearly 27 billion U.S. dollars in 2018, and according to forecasted figures global expenditures on this channel will further grow to more than 37 billion by the end of 2020. By 2019 social network ad spending will already have doubled compared to 2016, showing impressive growth in a short time span.
Influence of social media ads
Numerous surveys examine the attitude of consumers to advertisements on social media and the potential influence those ads have on purchasing decisions. In early 2019 it was found that internet users in certain countries were more prone to buy products or services advertised on social media than respondents form other countries. Only four percent of survey participants from Turkey said they had never made a purchase influenced by a social media ad, whereas the same was true for over 42 percent of people in the UK. The same study looked at these responses and analyzed differences between age groups. In this case, not surprisingly, the majority of consumers older than 65 years said they never bought anything they saw advertised on social media, whereas Millennials were more likely to have done so.
Social network advertising spending worldwide from 2016 to 2020 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 9, 2019
It was estimated that social media advertising spending worldwide amounted to nearly 27 billion U.S. dollars in 2018, and according to forecasted figures global expenditures on this channel will further grow to more than 37 billion by the end of 2020. By 2019 social network ad spending will already have doubled compared to 2016, showing impressive growth in a short time span.
Influence of social media ads
Numerous surveys examine the attitude of consumers to advertisements on social media and the potential influence those ads have on purchasing decisions. In early 2019 it was found that internet users in certain countries were more prone to buy products or services advertised on social media than respondents form other countries. Only four percent of survey participants from Turkey said they had never made a purchase influenced by a social media ad, whereas the same was true for over 42 percent of people in the UK. The same study looked at these responses and analyzed differences between age groups. In this case, not surprisingly, the majority of consumers older than 65 years said they never bought anything they saw advertised on social media, whereas Millennials were more likely to have done so.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2016 to 2018
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2016 to 2018
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
- * Forecast.
Other statistics on the topic
Social Media & User-Generated Content
Social media: active usage penetration in selected countries 2019
+Social Media & User-Generated Content
Social media: global penetration rate 2019, by region
Social Media & User-Generated Content
Canada: number of Facebook users 2017-2023
+Social Media & User-Generated Content
Most popular Facebook pages from Canada 2019, by audience
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Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Digital population in Canada as of January 2019 (in millions)Canada: digital population as of January 2019
- Number of social network users in Canada from 2017 to 2023 (in millions)Canada number of social network users 2017-2023
- Social network penetration in Canada from 2017 to 2023Canada: social network penetration 2017-2023
- Leading platforms
The most important statistics
- Which social networks do you use regularly?Social network usage by brand in Canada 2019
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by genderSocial media network user share in Canada 2018, by gender
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018, by age groupSocial media network user share in Canada 2018, by age
- Leading social networks used by internet users in Quebec as of May 2018Social networks used by internet users in Quebec 2018
- Leading social networks used by internet users in British Columbia as of May 2018Social networks used by internet users in British Columbia 2018
- Social media activities
The most important statistics
- Most popular online activities among internet users in Canada as of March 2019Leading online activities in Canada 2019
- Weekly time spent online among adults in Canada in 2018, by content type (in minutes)Canada weekly online time per content type 2018
- How often do you use social media like Facebook or Instagram? This does not include instant messengers such as Whatsapp.Social network usage by frequency in Canada 2019
- Which of these things have you done on social media in the past 4 weeks?Social media activities in Canada 2019
- What kinds of social media do you use regularly?Social media usage by platform type in Canada 2019
- Frequency of social network usage in Canada as of May 2018Social media usage frequency in Canada 2018
- Distribution of social media users in Canada as of January 2019, by age group and genderSocial media: distribution of Canadian audiences 2019, by age and gender
- Cybersecurity and online privacy concerns among adults in Canada as of September 2018Concerns about cybercriminal activity among Canadian adults 2018
- Mobile social
The most important statistics
- Leading mobile social media websites in Canada in August 2019, based on share of visitsCanada mobile social media visit share 2019
- Leading social networking apps in the Apple App Store in the Canada in June 2019, by number of downloadsLeading iPhone social networking apps in Canada 2019, by downloads
- Leading Android apps in the Google Play Store in Canada as of June 2019, by number of downloadsLeading Android apps in Canada 2019, by downloads
- Which messenger services do you use regularly?Messenger usage by brand in Canada 2019
The most important statistics
- Number of Facebook users in Canada from 2017 to 2023 (in millions)Canada: number of Facebook users 2017-2023
- Facebook usage penetration in Canada from 2017 to 2023Canada: Facebook usage penetration 2017-2023
- Distribution of Facebook users in Canada as of August 2019, by genderFacebook user share in Canada 2019, by gender
- Distribution of Facebook users in Canada as of August 2019, by age groupFacebook user share in Canada 2019, by age group
- Distribution of Facebook Messenger users in Canada as of August 2019, by genderFacebook Messenger user share in Canada 2019, by gender
- Distribution of Facebook Messenger users in Canada as of August 2019, by age groupFacebook Messenger user share in Canada 2019, by age group
- Average Facebook pages user engagement rates of selected post types in Canada during 1st quarter 2019Canada: Facebook pages user engagement rate 2019, by type of post
- Number of user data requests issued to Facebook from federal and government agencies in Canada as of 2nd half 2018Canada: Facebook data requests from government agencies 2013-2018
The most important statistics
- Number of Instagram users in Canada from 2018 to 2023 (in millions)Number of Instagram users in Canada 2018-2023
- Distribution of Instagram users in Canada as of August 2019, by genderInstagram user share in Canada 2019, by gender
- Distribution of Instagram users in Canada as of August 2019, by age groupInstagram user share in Canada 2019, by age group
- Fastest-growing influencers on Instagram in Canada as of September 2019, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2019
- Most-followed athletes on Instagram in Canada as of September 2019Athletes with the most Instagram followers in Canada 2019
- Average media value per post of the most-followed athletes on Instagram in Canada as of September 2019 (in U.S. dollars)Instagram post value of the most-followed athletes in Canada 2019
- Brands on social
The most important statistics
- Leading Facebook pages from Canada as of October 2019, by number of fans (in millions)Most popular Facebook pages from Canada 2019, by audience
- Leading brands on Twitter in Canada as of October 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Leading brands on YouTube in Canada as of October 2019, by number of video views (in millions)Most popular brands on YouTube in Canada 2019, by video views
- Where have you come across advertisements in the past 4 weeks?Locations of coming across advertisements in Canada 2017
- Most noticed ads across print and digital media in Canada as of February 2018, by categoryMost read ads in print and online media in Canada 2018, by industry
- How do you usually find out about new interesting products?Sources of inspiration for new products in Canada 2019
- How do you search for specific information on a product that you want to buy?Sources of information about products in Canada 2019
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018Share of Canadians who trust selected ad formats 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- LinkedIn's ad revenue 2011-2015
- Twitter: U.S. desktop advertising revenue 2012-2015
- Social ad revenue growth in the U.S. 2015-2018
- Twitter: non-U.S. advertising revenue 2010-2015
- Acceptance of social media advertising in Sweden 2017, by platform
- U.S. Twitter advertising revenue 2017-2021
- Facebook: global mobile advertising revenue Q1 2019
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Estimated quarterly Instagram revenue 2017-2020
- Global social media advertising spending share 2013-2017
- Global social media advertising spending share 2013-2017, by region
- MySpace - advertising revenue in the U.S.
- U.S. advertising revenues of social networks 2015-2018
- Canada: change in social network advertising spending 2013-2017
- Canada: social network advertising spend share 2013-2017
- Social media advertising targeting effectiveness as of April 2013, by gender
- Adverts that received clicks from tablet Spain 2015, by topic
Studies
- Social media advertising in the United Kingdom
- Advertising in Italy
- Advertising in the Netherlands
- Online advertising metrics
- Full Year 2018 Podcast Ad Revenue Study
- Advertising in North America
- Full Year 2017 Podcast Ad Revenue Study
- Digital advertising in Europe
- Digital advertising in Canada
- Brands on social media
- IAB Podcast Ad Revenue Study
- Advertising market in the U.S.
- Advertising in Poland
- Radio advertising in Germany
- TV advertising worldwide
Statistics on "Social networking in Canada"
- Social media: global penetration rate 2019, by region
- Social media: active usage penetration in selected countries 2019
- Social network users in selected countries in 2018 and 2023
- Canada: digital population as of January 2019
- Canada number of social network users 2017-2023
- Canada: social network penetration 2017-2023
- Social network usage by brand in Canada 2019
- Social media network user share in Canada 2018
- Social media network user share in Canada 2018, by gender
- Social media network user share in Canada 2018, by age
- Social networks used by internet users in Quebec 2018
- Social networks used by internet users in British Columbia 2018
- Leading online activities in Canada 2019
- Canada weekly online time per content type 2018
- Social network usage by frequency in Canada 2019
- Social media activities in Canada 2019
- Social media usage by platform type in Canada 2019
- Social media usage frequency in Canada 2018
- Social media: distribution of Canadian audiences 2019, by age and gender
- Concerns about cybercriminal activity among Canadian adults 2018
- Password change rates for online services among Canadian adults in 2018
- Canada mobile social media visit share 2019
- Leading iPhone social networking apps in Canada 2019, by downloads
- Leading Android apps in Canada 2019, by downloads
- Messenger usage by brand in Canada 2019
- Canada: number of Facebook users 2017-2023
- Canada: Facebook usage penetration 2017-2023
- Facebook user share in Canada 2019, by gender
- Facebook user share in Canada 2019, by age group
- Facebook Messenger user share in Canada 2019, by gender
- Facebook Messenger user share in Canada 2019, by age group
- Canada: Facebook pages user engagement rate 2019, by type of post
- Canada: Facebook data requests from government agencies 2013-2018
- Number of Instagram users in Canada 2018-2023
- Instagram user share in Canada 2019, by gender
- Instagram user share in Canada 2019, by age group
- Fastest-growing Instagram influencers in Canada 2019
- Athletes with the most Instagram followers in Canada 2019
- Instagram post value of the most-followed athletes in Canada 2019
- Most popular Facebook pages from Canada 2019, by audience
- Most popular brands on Twitter in Canada 2019, by audience
- Most popular brands on YouTube in Canada 2019, by video views
- Locations of coming across advertisements in Canada 2017
- Most read ads in print and online media in Canada 2018, by industry
- Sources of inspiration for new products in Canada 2019
- Sources of information about products in Canada 2019
- Share of Canadians who trust selected ad formats 2018
- Share of Canadians who trust ads from selected industries 2018
- Most trusted types of influencers in Canada 2019
- Leading factors increasing trust in influencer content in Canada 2018
- Millennial consumers who made big purchases influenced by advertising in Canada 2018
- LinkedIn's ad revenue 2011-2015
- Twitter: U.S. desktop advertising revenue 2012-2015
- Social ad revenue growth in the U.S. 2015-2018
- Twitter: non-U.S. advertising revenue 2010-2015
- Acceptance of social media advertising in Sweden 2017, by platform
- U.S. Twitter advertising revenue 2017-2021
- Facebook: global mobile advertising revenue Q1 2019
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Estimated quarterly Instagram revenue 2017-2020
- Global social media advertising spending share 2013-2017
- Global social media advertising spending share 2013-2017, by region
- MySpace - advertising revenue in the U.S.
- U.S. advertising revenues of social networks 2015-2018
- Canada: change in social network advertising spending 2013-2017
- Canada: social network advertising spend share 2013-2017
- Social media advertising targeting effectiveness as of April 2013, by gender
- Adverts that received clicks from tablet Spain 2015, by topic
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