In 2021, global social media advertising spending stood at roughly 116 billion U.S. dollars. The source projected that the figure would more than double until 2028, when it is expected to exceed 262 billion.
Social media advertising spending worldwide from 2021 to 2028
(in billion U.S. dollars)
* Forecast. The Statista estimate is based on values in 2028 and the compound annual growth rate from 2021 to 2028 of 12.4 percent, which were provided by the source. An exponential development of the market was assumed.
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Statista. (April 13, 2022). Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. "Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)." Chart. April 13, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. (2022). Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. "Social Media Advertising Spending Worldwide from 2021 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista, Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/ (last visited June 26, 2022)
