Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)

Advertising revenue of social networks worldwide 2014-2017 This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
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Spending in billion U.S. dollars
201417.85
2015*25.14
2016*32.91
2017*41
Spending in billion U.S. dollars
201417.85
2015*25.14
2016*32.91
2017*41
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Description Source More information
This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
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Release date
September 2015
Region
Worldwide
Survey time period
2014
Special properties
includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
Supplementary notes
* Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence

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