This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
- Media & Advertising›
- Advertising & Marketing ›
Advertising revenue of social networks worldwide 2014-2017
Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)
This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
Loading statistic...
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 17.85 |
| 2015* | 25.14 |
| 2016* | 32.91 |
| 2017* | 41 |
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 17.85 |
| 2015* | 25.14 |
| 2016* | 32.91 |
| 2017* | 41 |
New: Download as TWB file
© Statista 2019
About this statistic |
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
Show more- Show sources information
- Show publisher information
- Release date
- September 2015
- Region
- Worldwide
- Survey time period
- 2014
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
-
* Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence
More information
- Region
- Worldwide
- Survey time period
- 2014
- Special properties
- includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
- Supplementary notes
-
* Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)Canada number of social network users 2015-2022
- Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
- Number of Facebook users in Canada from 2012 to 2021 (in millions)Canada: number of Facebook users 2012-2021
- Distribution of Facebook users in Canada as of November 2018, by genderFacebook user share in Canada 2018, by gender
- Distribution of Facebook users in Canada as of November 2018, by age groupFacebook user share in Canada 2018, by age group
- Personal use
The most important statistics
- Frequency of social network usage in Canada as of July 2017Social media usage frequency in Canada 2017
- Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
- Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
- Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
- Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017
- Business use
The most important statistics
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016
- Advertising and marketing
The most important statistics
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)Most popular brands on Facebook in Canada 2019, by audience
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
- Influencer Marketing
The most important statistics
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016
- Social media and TV
The most important statistics
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017Timeframe when Canadians tweet about TV shows 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- LinkedIn's ad revenue 2011-2015
- Twitter: U.S. desktop advertising revenue 2012-2015
- Social ad revenue growth in the U.S. 2015-2018
- Twitter: non-U.S. advertising revenue 2010-2015
- Acceptance of social media advertising in Sweden 2017, by platform
- U.S. Twitter advertising revenue 2015-2018
- Instagram: global mobile internet advertising revenue 2015-2018
- Snapchat: global advertising revenue 2015-2019
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Global social media advertising spending share 2013-2017, by region
- Canada: change in social network advertising spending 2013-2017
- Global social media advertising spending share 2013-2017
- MySpace - advertising revenue in the U.S.
- U.S. advertising revenues of social networks 2015-2018
- Social media advertising targeting effectiveness as of April 2013, by education
- Social network ad spend per user in North America 2013-2016
- Social network ad spend in the U.S. 2015-2018
- Adverts that received clicks from tablet Spain 2015, by topic
Studies
- Social media advertising in the United Kingdom
- Online advertising metrics
- Advertising in Italy
- Advertising in the Netherlands
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
- IAB Podcast Ad Revenue Study
- Digital advertising in Europe
- Digital advertising in Canada
- Brands on social media
- Global Mobile Advertising Revenue 2016
- Advertising market in the U.S.
- Advertising worldwide
- Advertising in Europe
- Advertising in Belgium
Statistics on the topic
Free statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)
- Number of Facebook users in Canada from 2012 to 2021 (in millions)
- Number of Instagram users in Canada from 2017 to 2021 (in millions)
- Most popular mobile social media websites in Canada in November 2018, based on share of visits
- Weekly social media access in Canada as of January 2018, by device
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)
- Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)
- Twitter's advertising revenue outside the United States from 2011 to 2015 (in million U.S. dollars)
- Twitter's advertising revenue in the United States from 2015 to 2018 (in billion U.S. dollars)
- Worldwide mobile internet advertising revenue of Instagram from 2015 to 2018 (in billion U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2015 to 2019 (in million U.S. dollars)
- Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region
- Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017
- Social network advertising revenues in the United States from 2015 to 2018 (in billion U.S. dollars)
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by education
Premium Statistics
- Weekly social media usage by adults in Canada as of July 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016
- Distribution of Facebook users in Canada as of November 2018, by gender
- Distribution of Facebook users in Canada as of November 2018, by age group
- Number of Twitter users in Canada from 2012 to 2021 (in millions)
- Distribution of Snapchat users in Canada as of August 2016, by gender
- Distribution of Instagram users in Canada as of November 2018, by gender
- Distribution of Instagram users in Canada as of November 2018, by age group
- Frequency of social network usage in Canada as of July 2017
- Level of activity of Facebook users in Canada as of October 2017
- Level of activity of Twitter users in Canada as of October 2017
- Level of activity of Instagram users in Canada as of October 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017
- Share of internet users who have experienced negative interactions on social media in Canada as of July 2017
- Share of Canadians who trust Facebook not to use their personal information without their consent as of April 2018
- Share of Canadians who trust Twitter not to use their personal information without their consent as of April 2018
- Share of Canadians with a Reddit account as of October 2017, by gender
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Share of CEOs with selected social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016
- Average order value of leads generated by social networks in Canada as of 1st quarter 2016 (in Canadian dollars)
- Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
- Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeks
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)
- LinkedIn's advertising revenue from 2011 to 2015 (in million U.S. dollars)
- Change in social network advertising revenue in the United States from 2015 to 2018
- In which of the following social media platforms would you be okay with seeing advertisements?
- Share of social in digital advertising spending in the Asia Pacific region from 2013 to 2016
- Social network advertising expenditure growth in Canada from 2013 to 2017
- MySpace advertising revenue in the U.S. in 2009 and 2010 and forecasts to 2012 (in million U.S. dollars)
- Social network advertising spending per social network users in North America from 2013 to 2016 (in U.S. dollars)
- Social network advertising spending in the United States from 2015 to 2018 (in billion U.S. dollars)
- Advertising topics with the largest share of clicks from tablets in Spain in 2015, broken down by the share of users who clicked on each topic
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
New
Exclusive data available through OAAA partnership
Statista releases new exclusive OOH advertising data from the Outdoor Advertising Association of America (OAAA).
New
New Topic: No-deal Brexit
On January 15, 2019 the British Parliament is set to vote on Theresa May’s Brexit deal. The vote is perilously close to the departure date of March 29, and should it be rejected, a no-deal Brexit is the default scenario. This topic looks at the implications that a no-deal Brexit could have on the UK
New
E-Commerce Spain: Online Stores Ranking Update
Did you know that the top 3 online stores in Spain achieved a market share of over 20 percent in 2017? Understand the e-commerce market in Spain and get to know the top online stores. eCommerceDB offers detailed online store profiles with key data on the largest ecommerce players worldwide.
New
European Banking Sector
This extended statistical dossier takes an in-depth look at the current health of the European banking sector as well as its ability to meet the demands of a digital future.
New
New Dossier: Latin American Online Shopping Events
With consistent growth in recent years, e-commerce is rapidly becoming a part of the shopping culture in Latin America. Often offering important discounts, online shopping events represent a major push to online sales in the region.
Updated
Updated Brexit analysis available now!
Statista has updated its outline of potential impacts of the Brexit on UK industries, which is included in our 41 UK Industry Reports. Furthermore, the reports feature statistics, forecasts, survey results, and analyses in a form that is easy to read and adopt.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing to enhance their presence, yet the potential strategies to follow are extremely diverse. This dossier presents key aspects of the industry according to professionals and marketers, including new trends in content and e-mail marketing.
New
Statista European Football Benchmark
The European Football Benchmark compares the big 5 European leagues. Find out which league and club have the largest foreign fan potential? Who are the biggest stars? And how expensive it is to be a fan? Read all this and more with Statista’s report: “European Football Benchmark – the big 5 leagues”
New
New metric unit: Payments in eCommerce
The payment options available for eCommerce customers have long moved beyond simple cash or card payments. The Digital Market Outlook now offers an analysis of payment methods used by customers in online shopping in 50 countries and forecasts for this metric unit up to 2023.
New
New Dossier: Foreign conflicts of Saudi Arabia
Recently, the kingdom of Saudi Arabia has faced some foreign political challenges with its Middle Eastern neighbors. The kingdom's current conflicts with Yemen, Iran, Qatar, and Turkey are all different in their nature, however, they all bear consequences for the geopolitical dynamic of the region.
New
New Dossier: Fintech in Italy
The Fintech sector in Italy is developing steadily. Thanks to young entrepreneurs and new platforms, Fintech is gaining recognition as an alternative and as a complement to the traditional financial system. This dossier presents an overview about the scale and ambitions of this innovative sector.
New
Statista survey on the U.S. motorcycle market
With a market share of 31% Harley-Davidson is the top-dog on the U.S motorcycle market. On top of that the U.S. manufacturer can prevail against the competition in terms of customer loyalty and brand image. Find out which brands come close to the market leader in the Statista motorcycle Report.
Updated
Updated Industry Reports France available now!
Statista has updated its 41 Industry Reports for France with the most recent data. They feature statistics, forecasts, survey results, and analyses in a form that is easy to read and adopt. Understand and assess industries with a report that includes the most important key figures!
New
New Study: The Brexit Factbook
With the UK set to leave the EU in March next year and negotiations stalling, the chance of a no-deal Brexit is increasing. The Brexit Factbook combines the most important statistics about the UK exiting the EU from the lead-up to the referendum to the economic, financial and political consequences.
New
New Dossier: Avocado market in Latin America
Latin America is one of the main regions producing avocados, a large share of which are exported to the U.S. and Europe. This dossier provides key information about the avocado’s agricultural production, cultivation area, imports and exports in countries such as Brazil, Mexico, Chile, and Colombia.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.