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Advertising revenue of social networks worldwide 2014-2017

Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)

Advertising revenue of social networks worldwide 2014-2017

This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.

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This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.

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Release date: September 2015

Region: Worldwide
Survey time period: 2014
Special properties: includes paid advertising within social network sites, social network games and social network applications; excludes spending by marketers that goes toward developing oder maintaining a social network presence
Supplementary notes: * Forecast
Includes paid advertising appearing within social networks, social networks games and social network apps; excludes spending by marketers that goes towards developing and maintaining a social network presence

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Statistics on "Social networking in Canada"

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The most important statistics

Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration Q2 and Q3 2017
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Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
Percentage of internet users accessing selected social media platforms in Canada as of July 2017Social media network user share in Canada 2017
Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
Number of Facebook users in Canada from 2012 to 2021 (in millions)Canada: number of Facebook users 2012-2021
Distribution of Facebook users in Canada as of May 2018, by genderFacebook user share in Canada 2018, by gender
Distribution of Facebook users in Canada as of May 2018, by age groupFacebook user share in Canada 2018, by age group

Personal use

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Frequency of social network usage in Canada as of July 2017Social media usage frequency in Canada 2017
Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017

Business use

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Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016

Advertising and marketing

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Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
Leading brands on Facebook in Canada as of February 2018, by number of fans (in 1,000s)Most popular brands on Facebook in Canada 2018, by audience
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Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender

Influencer Marketing

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Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016

Social media and TV

The most important statistics

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Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size

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