In 2021, global social media advertising spending stood at roughly 116 billion U.S. dollars. The source projected that the figure would more than double until 2028, when it is expected to exceed 262 billion.
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
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Statista. (April 13, 2022). Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. "Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)." Chart. April 13, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. (2022). Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista. "Social Media Advertising Spending Worldwide from 2021 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/
Statista, Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/ (last visited June 26, 2022)