WhatsApp emerged as the most used social media app in India with users spending an average of 20 hours per month on the instant messaging platform in 2021. Facebook followed second with users spending just under 20 hours on average on it per month. The government-imposed ban on Tik Tok contributed to higher engagement on Meta Platforms, especially Facebook and Instagram, among Indian users between 2020 and 2021.
Engagement per user on leading social media apps in India from 2019 to 2021
(in average monthly hours)
Characteristic
WhatsApp
Facebook
Instagram
Telegram
Facebook Messenger
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista estimates. (October 12, 2022). Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. "Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours)." Chart. October 12, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. (2022). Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. "Engagement per User on Leading Social Media Apps in India from 2019 to 2021 (in Average Monthly Hours)." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates, Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) Statista, https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/ (last visited September 01, 2024)
Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) [Graph], Statista estimates, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/