Kuaishou, the second largest short video platform in China, had slightly more male users. In 2022, about 56 percent of its users were males. The bite-sized entertainment platform has successfully penetrated the lower-tier market in China and could deliver higher conversion rates compared to other major social media platforms.
Share of Kuaishou users in China in 2022, by gender
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Website (guotaixia.com). (January 20, 2023). Share of Kuaishou users in China in 2022, by gender [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Website (guotaixia.com). "Share of Kuaishou users in China in 2022, by gender." Chart. January 20, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Website (guotaixia.com). (2023). Share of Kuaishou users in China in 2022, by gender. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Website (guotaixia.com). "Share of Kuaishou Users in China in 2022, by Gender." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/
Website (guotaixia.com), Share of Kuaishou users in China in 2022, by gender Statista, https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/ (last visited September 19, 2024)
Share of Kuaishou users in China in 2022, by gender [Graph], Website (guotaixia.com), January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1378233/china-user-distribution-of-kuaishou-by-gender/