Share of ad agencies' revenues allocated to own marketing efforts in Brazil 2020-2023

Published by
J. G. Navarro,
Apr 3, 2024
During a survey published in early 2024, responding advertising agencies in Brazil reported allocating 6.74 percent of their annual revenue to marketing themselves throughout 2023. in 2020, the share stood below 6.2 percent.

Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023

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Release date

February 2024

Region

Brazil

Survey time period

2020 to 2023

Number of respondents

617*

Method of interview

Online survey

Supplementary notes

* Number of respondents for 2023. In the previous year, the sample consisted of 541 respondents.

Data preceding 2021 comes from an earlier release.

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