Parents buying items kids asked for due to online ads in Brazil 2023, by age group

Published by
J. G. Navarro,
Oct 23, 2024
As of July 2023, around 40 percent of parents and guardians surveyed in Brazil said they bought a product their children aged nine to 10 asked for after accessing an online ad during the 12 months preceding the interviews. Among the 11-12 age group, that share stood below 30 percent.

Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by age group

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Sources

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Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Special properties

in the previous 12 months

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Missing percentage points to 100 are probably due to rounding.

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