Parental pieces of advice about online ads in Brazil 2023, by child's age group

Published by
J. G. Navarro,
Oct 23, 2024
As of July 2023, almost nine out of 10 parents and guardians surveyed in Brazil said they told their children aged nine to 10 not to see some types of online advertisements. Less than half of the responding parents of children from that age group reported using filters or settings to restrict their contact with online ads.

Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's age group

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Sources

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Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Multiple answers were possible.

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Advertising to children in Brazil
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