In January 2024, the mean cost-per-mille (CPM) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at 1.27 euros. The median CPM dropped down to 0.86 euros, from 1.09 as of the last month of the previous year.
Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024
(in euros)
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Sotrender. (February 19, 2024). Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros) [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1409916/meta-cpm-europe/
Sotrender. "Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros)." Chart. February 19, 2024. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1409916/meta-cpm-europe/
Sotrender. (2024). Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros). Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1409916/meta-cpm-europe/
Sotrender. "Meta Advertising Cost-per-mille (Cpm) in Europe from August 2022 to January 2024 (in Euros)." Statista, Statista Inc., 19 Feb 2024, https://www.statista.com/statistics/1409916/meta-cpm-europe/
Sotrender, Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros) Statista, https://www.statista.com/statistics/1409916/meta-cpm-europe/ (last visited December 06, 2024)
Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros) [Graph], Sotrender, February 19, 2024. [Online]. Available: https://www.statista.com/statistics/1409916/meta-cpm-europe/
