India: leading sectors in consumer data usage 2022

A survey on leveraging consumer data for marketing in India revealed that the sector to extensively use and activate personal consumer data for marketing was the automobile sector, as indicated by 80 percent of the respondents in the financial year 2022. Comparatively, only 29 percent of the respondents indicated that the education sector used personal consumer data to this extent positioning it as the sector laggard in this regard.

Leading sectors that use and activate personal-level consumer data in India in financial year 2022

Characteristic	Share of respondents
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Release date

November 2022

More information

Region

India

Survey time period

May to July 2022

Number of respondents

170+

Special properties

CEOs and CMOs questioned across various sectors in India

Method of interview

Questionnaire

Supplementary notes

Current survey results demonstrated automobile, media and entertainment, and manufacturing sectors have increased the use and activation of personal level consumer data.
In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2022 starts on April 1st, 2021 and ends on March 31st, 2022.

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