Japan: importance of resale value in shopping by age 2023

According to a survey conducted in August 2023 in Japan, approximately 23 percent of respondents aged 20 to 29 and 30 to 39 years indicated that the resale value of items was important for them when making purchase decisions. Only 2.2 percent of people aged 70 to 74 considered selling items on flea market apps or at recycle shops when shopping.

Share of consumers considering the resale value of items when shopping in Japan as of August 2023, by age group

Characteristic	Share of respondents
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Release date

January 2024

More information

Region

Japan

Survey time period

August 17 to 23, 2023

Number of respondents

2,550 respondents

Age group

20-74 years

Method of interview

Online survey

Supplementary notes

Original question: "When buying something, do you consider the possibility of selling it on flea market apps or at recycle shops?"

Sample size of age groups:
20 to 29 years: n=283
30 to 39 years: n=378
40 to 49 years: n=533
50 to 59 years: n=514
60 to 69 years: n=616
70 to 74 years: n=226

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