Unilever: ad spend in the U.S. 2009-2018

In 2018, Unilever spent 1.38 billion U.S. dollars on advertising its products in the United States, fairly in line with previous year's promotional investments. Since 2014 the company has been maintaining the ad budget at the level of 1.3 billion U.S. dollars, only slightly increasing it by 10 to 20 thousand dollars.

Unilever's advertising spending in the United States from 2009 to 2018

Spending in billion U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2009 to 2018

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures have been rounded.

Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.

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