Unilever: ad spend in the U.S. 2019

In 2019, Unilever spent 1.36 billion U.S. dollars on advertising its products in the United States, fairly in line with previous year's promotional investments. Since 2014 the company has been maintaining the ad budget at the level of 1.3 billion U.S. dollars, only slightly increasing it by 10 to 20 thousand dollars.

Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

July 2020

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Region

United States

Survey time period

2009 to 2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.

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