Sponsoring types of businesses in Germany 2013

This statistic shows the results of a survey on the different types of sponsoring businesses in Germany used in 2013. During the survey period it was found that 17.3 percent of German businesses stated to use "media sponsoring".

Types of sponsoring of businesses in Germany in 2013

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Release date

November 2013



Survey time period

11 March to 18 August 2013

Number of respondents

312 respondents

Special properties

businesses acting as sponsors

Method of interview


Supplementary notes

For this survey, the 5,047 German businesses with the highest turnovers were contacted. 430 questionnaires could be taken into account for evaluation.
The question in the questionnaire was, "What kinds of sponsoring to you use?" (Original German question: "Welche Sponsoringarten setzen Sie ein?")
Multiple answers were possible.

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