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U.S. small businesses: marketing spending 2017
Small businesses marketing budgets in the United States in 2017
The majority of small businesses in the United States in 2017 devoted less than 10 thousand U.S. dollars to marketing activities. Only about eight percent said they put aside one million dollars or more towards a marketing budget. Some 25 percent invested between just 10 and 100 thousand in promotional undertakings, suggesting that small business equals generally equates to a smaller marketing spending.
Small business marketing usage
For the most part, SMEs in the U.S. indicate using digital and social media for advertising and promotion purposes. Owing to its reach, referral potential and low cost, social media seems to be the obvious choice for business with limited marketing budgets. In fact, about half of surveyed small businesses in the country were spending on social media in 2017, with the largest share placing focus on investments into their websites. When asked about who is responsible for all these marketing processes and spending decisions, the majority (64 percent) responded that the owner was taking care of all marketing efforts, while in comparison a quarter of surveyed SMEs said that marketing was a team effort but there was no dedicated full-time position for that purpose.
Small businesses marketing budgets in the United States in 2017
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Small business marketing usage
For the most part, SMEs in the U.S. indicate using digital and social media for advertising and promotion purposes. Owing to its reach, referral potential and low cost, social media seems to be the obvious choice for business with limited marketing budgets. In fact, about half of surveyed small businesses in the country were spending on social media in 2017, with the largest share placing focus on investments into their websites. When asked about who is responsible for all these marketing processes and spending decisions, the majority (64 percent) responded that the owner was taking care of all marketing efforts, while in comparison a quarter of surveyed SMEs said that marketing was a team effort but there was no dedicated full-time position for that purpose.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 351 small business owners
- Special properties
- businesses with fewer than 500 employees
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 351 small business owners
- Special properties
- businesses with fewer than 500 employees
- Method of interview
- Online survey
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- Overview
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
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- Does your company have a mobile app?U.S. small company mobile app adoption 2018
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- Social media
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
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- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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