U.S. small businesses: marketing spending 2017

The majority of small businesses in the United States in 2017 devoted less than 10 thousand U.S. dollars to marketing activities. Only about eight percent said they put aside one million dollars or more towards a marketing budget. Some 25 percent invested between just 10 and 100 thousand in promotional undertakings, suggesting that small business equals generally equates to a smaller marketing spending.

Small business marketing usage

For the most part, SMEs in the U.S. indicate using digital and social media for advertising and promotion purposes. Owing to its reach, referral potential and low cost, social media seems to be the obvious choice for business with limited marketing budgets. In fact, about half of surveyed small businesses in the country were spending on social media in 2017, with the largest share placing focus on investments into their websites. When asked about who is responsible for all these marketing processes and spending decisions, the majority (64 percent) responded that the owner was taking care of all marketing efforts, while in comparison a quarter of surveyed SMEs said that marketing was a team effort but there was no dedicated full-time position for that purpose.

Small businesses marketing budgets in the United States in 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2018

Region

United States

Survey time period

2017

Number of respondents

351 small business owners

Special properties

businesses with fewer than 500 employees

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "SME marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.