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U.S. small businesses: marketing spending 2017
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U.S. small businesses: marketing spending 2017
Small businesses marketing budgets in the United States in 2017
The graph shows how much U.S. small businesses reported spending on marketing in 2017. During the survey, it was found that 47 percent of responding SMB owners spent up to 10,000 U.S. dollars on marketing, while 25 percent of them invested between than 10,000 and 100,000 U.S. dollars in promoting their business.
Small businesses marketing budgets in the United States in 2017
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Description
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More information
The graph shows how much U.S. small businesses reported spending on marketing in 2017. During the survey, it was found that 47 percent of responding SMB owners spent up to 10,000 U.S. dollars on marketing, while 25 percent of them invested between than 10,000 and 100,000 U.S. dollars in promoting their business.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 351 small business owners
- Special properties
- businesses with fewer than 500 employees
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 351 small business owners
- Special properties
- businesses with fewer than 500 employees
- Method of interview
- Online survey
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Distribution of marketing spending in Sweden in 2016, by channel and companies' revenue
- Share of marketers planning to reduce spending on traditional media in Canada in 2014 and 2015
- Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Marketing activities on which marketers plan to decrease spending in Canada as of March 2015
- Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
- Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- Marketing channels believed to have generated the greatest ROI according to marketers in Canada from 2014 to 2015, by activity
- Advertising share of marketing spending in the United States from 2007 to 2016
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- Sponsorship spending in North America from 2007 to 2018 (in billion U.S. dollars)
- Event marketing revenues in Sweden in 2015, with a forecast to 2017 (in million SEK)
- What is your estimated percentage allocation of marketing spend by channel?
- Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)
- Electronic Arts' marketing and sales expenditures in the fiscal years 2014 to 2018 (in million U.S. dollars)
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Below-the-line marketing spending in Mexico from 2015 to 2018 (in billion Mexican pesos)
- Brand activation marketing spending in the United States in 2015, 2016 and 2020 (in billion U.S. dollars)
- Net sales, receipts, and operating revenue streams of durable manufacturing establishments with assets of 100 million to less than 250 million U.S. dollars from 1st quarter 2010 to 1st quarter 2011 (in million U.S. dollars)
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