• Social media user engagement gender region 2015 | Statistic

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Social media user engagement 2015, by region and gender

Average monthly social media user engagement as of June 2015, by region and gender (in hours)

Social media user engagement 2015, by region and gender

This statistic shows hours per visitor of different global regions using social networking in June 2015. On average, female social network users in Europe accessed social media sites via desktop connections an average of 6.58 hours per month.

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This statistic shows hours per visitor of different global regions using social networking in June 2015. On average, female social network users in Europe accessed social media sites via desktop connections an average of 6.58 hours per month.

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Release date: August 2015

Region: Worldwide
Survey time period: June 2015
Age group: 15 years and older
Special properties: Home and work PC and laptop connections

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Statistics on "Social media usage worldwide"

Overview

The most important statistics

Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
Global social network penetration rate as of January 2018, by regionSocial media: global penetration rate 2018, by region
Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
Active social network penetration in selected countries as of January 2018Social media: active usage penetration in selected countries 2018
Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018

Leading social media

The most important statistics

Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)Global social networks ranked by number of users 2018
Global active usage penetration of leading social networks as of February 2017Most popular social networks worldwide 2017, by reach
Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
Leading social networking apps in the Apple App Store worldwide in July 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
Leading social networking apps in the Apple App Store worldwide in July 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
Leading communication apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
Leading communication apps in the Google Play Store worldwide in July 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)Daily active users of Snapchat 2014-2018

Usage

The most important statistics

Media usage in an internet minute as of June 2018Media usage in an online minute 2018
Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
Average number of social media accounts per internet user as of 2nd quarter 2017, by age groupGlobal social media account ownership and use 2017, by age group
Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017

Facebook

The most important statistics

Leading countries based on number of Facebook users as of July 2018 (in millions)Countries with the most Facebook users as of January 2018
Number of monthly active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
Number of daily active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)Most popular Facebook fan pages 2018

Twitter

The most important statistics

Leading countries based on number of Twitter users as of April 2018 (in millions)Countries with the most Twitter users as of April 2018
Twitter accounts with the most followers worldwide as of June 2018 (in millions)Twitter accounts with the most followers worldwide 2018
Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018

Instagram

The most important statistics

Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)Most popular verticals on Instagram worldwide 2015-2017
Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
Most-followed food influencers on Instagram worldwide as of January 2018Most popular food influencers on Instagram worldwide 2018
Most-followed travel influencers on Instagram worldwide as of July 2018Most popular travel influencers on Instagram worldwide 2018
Most-followed wildlife photographers on Instagram worldwide as of January 2018Most popular wildlife photographers on Instagram worldwide 2018

Social media marketing and advertising

The most important statistics

Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017Most anticipated mobile ad types worldwide Q1 2017
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017Snapchat: snaps per brand story 2016-2017

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