Total global mobile app store revenues 2015-2020

Worldwide mobile app store revenues in 2015, 2016 and 2020 (in billion U.S. dollars)

by Statista Research Department, last edited Nov 2, 2016
Total global mobile app store revenues 2015-2020 This statistic presents information on the projected mobile app store revenues from 2015 to 2020. In 2015, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising.
As of March 2017, there were some 2.8 million apps available in Google Play, the world’s largest app store, while the Apple Store, the second ranked, boasted some 2.2 million available apps in January 2017. As mobile apps become more popular and mobile internet more widely available, revenues generated from applications are reaching unprecedented records.

There are a number of different ways in which to generate revenues from apps, including simply charging users a small amount of money per download, but this is not the most popular monetization models among worldwide mobile developers, which claim to use it in some 20 percent of the cases. In fact, statistics show that the number of apps in Google’s Play Store that charge for download has decreased 2015 compared to previous years. A variant of this model is the upgrade, where a free application will offer users the possibility to upgrade to a more enhanced or ad-free version of their product in exchange of a fee. The most widely used revenue stream is advertising, but, according to developers, also the most hated . In-app advertising revenues are set to reach 117.2 million U.S. dollars in 2020, up from 40.5 billion U.S. dollars in 2015.
Show more

Worldwide mobile app store revenues in 2015, 2016 and 2020 (in billion U.S. dollars)

Loading statistic...
Revenue in billion U.S. dollars
2020*71.7
2016* 36.2
2015 29.2
Revenue in billion U.S. dollars
2020*71.7
2016* 36.2
2015 29.2
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited Nov 2, 2016
This statistic presents information on the projected mobile app store revenues from 2015 to 2020. In 2015, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising.
As of March 2017, there were some 2.8 million apps available in Google Play, the world’s largest app store, while the Apple Store, the second ranked, boasted some 2.2 million available apps in January 2017. As mobile apps become more popular and mobile internet more widely available, revenues generated from applications are reaching unprecedented records.

There are a number of different ways in which to generate revenues from apps, including simply charging users a small amount of money per download, but this is not the most popular monetization models among worldwide mobile developers, which claim to use it in some 20 percent of the cases. In fact, statistics show that the number of apps in Google’s Play Store that charge for download has decreased 2015 compared to previous years. A variant of this model is the upgrade, where a free application will offer users the possibility to upgrade to a more enhanced or ad-free version of their product in exchange of a fee. The most widely used revenue stream is advertising, but, according to developers, also the most hated . In-app advertising revenues are set to reach 117.2 million U.S. dollars in 2020, up from 40.5 billion U.S. dollars in 2015.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "App stores"
  • Overview
  • Apple App Store
  • Google Play
  • Amazon Appstore
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.