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Digital shoppers who consider themselves techno-shy online shoppers, by country 2012

Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries

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Release date

July 2012



Survey time period


Number of respondents

16,000 respondents

Special properties

People who have used technology during shopping processes

Supplementary notes

Techno-Shy Shoppers are not interested in new technologies and do not consider digital channels or devices important during any phase of the shopping journey. They are not frequent or confident online shoppers and rarely use smartphone apps. They demonstrate the lowest rate of online shopping of all the segments across all product categories.

The source does not provide exact information regarding the date of the survey or age of respondents.

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