Digital shoppers who consider themselves techno-shy online shoppers, by country 2012

This statistc gives information on the percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries. In 2012, 10 percent of digital shoppers in the United States declared themselves to be techno-shy shoppers.

Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries

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Source

Release date

July 2012

Region

Worldwide

Survey time period

2012

Number of respondents

16,000 respondents

Special properties

People who have used technology during shopping processes

Supplementary notes

Techno-Shy Shoppers are not interested in new technologies and do not consider digital channels or devices important during any phase of the shopping journey. They are not frequent or confident online shoppers and rarely use smartphone apps. They demonstrate the lowest rate of online shopping of all the segments across all product categories.

The source does not provide exact information regarding the date of the survey or age of respondents.

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