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Digital ad spend growth in the United Kingdom (UK) 2017-2021

Published by Statista Research Department, Feb 1, 2021
In 2021, digital advertising spending in the United Kingdom (UK) was forecast to increase by 15 percent; during 2020, when the advertising industry was hit by the COVID-19 pandemic, the growth was estimated at 0.3 percent. A different source estimated the UK digital ad spending in 2020 at 15.6 billion British pounds.

Change in digital advertising spending in the United Kingdom (UK) from 2017 to 2021

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© Statista 2021

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Release date

October 2020

Region

United Kingdom

Survey time period

2017 to 2019

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes all the various formats of advertising on those platforms

Supplementary notes

* Forecast.

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Advertising in the UKProgrammatic advertising in the UKAdvertising industry in EuropeDigital advertising in Europe
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