Share of digital ad budget spent on mobile in the UK 2009-2012

This statistic shows the share of UK media agencies' digital ad budget spent on mobile marketing from 2009 to 2012. Fifty-two percent of leading media agency employees reported that in 2011, between one and five percent of ad spending was spent on mobile, while in 2012 only 26 percent of respondents reported similarly.

Share of digital ad budget media agencies spent on mobile in the United Kingdom from 2009 to 2012

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Source

Release date

May 2013

Region

United Kingdom

Survey time period

December 2012

Number of respondents

n > 350 leading media agency employees

Supplementary notes

Information regarding survey methodology was extracted from IAB UK's webpage.
The source does not provide information about the type of survey used.

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