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Contribution of mobile marketing to companies' performance in the UK 2021

Published by Statista Research Department, May 27, 2022
During a survey held between January and February 2022, nearly 35 percent of responding marketing leaders from the United Kingdom (UK) stated that mobile marketing did not contribute at all to the performance of their companies during the pandemic; 4.8 percent stated they believed it contributed very highly to the performance.

Contribution of mobile marketing to the performance of companies in the United Kingdom (UK) in 2021

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Source

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Release date

February 2022

Region

United Kingdom

Survey time period

January 7 to Febraury 11, 2022

Number of respondents

320 respondents

Special properties

among marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Original question: "To what degree has the use of mobile marketing contributed to your company's performance during the last year?"

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