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Contribution of mobile marketing to companies' performance in the UK 2020

Published by Statista Research Department, Apr 20, 2021
During a January 2021 survey, over 30 percent of responding marketing leaders from the United Kingdom (UK) stated that mobile marketing did not contribute at all to the performance of their companies during the pandemic; 2.8 percent stated they believed it contributed very highly to the performance.

Contribution of mobile marketing to the performance of companies in the United Kingdom (UK) in 2020

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Source

Release date

February 2021

Region

United Kingdom

Survey time period

January 7 to 31, 2021

Number of respondents

14 respondents

Special properties

among marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

Original question: "To what degree has the use of mobile marketing contributed to your company's performance during the pandemic?"

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