Survey on the attributes of advertising in different media in Germany 2014

Rate of agreement with different statements on advertising characteristics in Germany in 2014, by advertising media

Survey on the attributes of advertising in different media in Germany 2014 This statistic shows the results of a survey on the level of agreement with different statements on the characteristics of advertisements in different types of advertising media in Germany in 2014. During the survey period it was found that roughly 25 percent of respondents agreed with the statement that television advertising is interesting.
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Rate of agreement with different statements on advertising characteristics in Germany in 2014, by advertising media

NewspapersMagazinesInternetApps/mobile internetTVRadioCinemaBillboardsDirect mailAdvertising papers
Advertising is trustworthy39%22.2%8.3%3.3%22.5%14%6.7%10.5%17.7%26.4%
Advertising is interesting25.4%28.3%12.8%5.3%25.3%13.1%12%13.2%17.9%25.4%
Advertising is annoying11.3%11.5%28%16.7%37%23.2%14%7.9%22.8%12.5%
Advertising is entertaining14.1%22.7%9.2%4.2%32.9%19%20.8%10.1%9.8%13%
Advertising is unnecessary10.7%10.7%18.4%13%19.8%16.9%12.7%11.6%16.3%9.7%
Advertising is useful34.5%22.2%11.4%5.4%20.5%12.5%6%11.5%25.6%36.4%
Advertising is a purchase incentive23.7%21.8%9.6%4%25.4%9.8%7.7%11.1%22.7%32.2%
Advertising is irritating8.9%9.4%24.7%15%34.2%21.6%12.8%7%16.7%9.5%
Advertising is informative35.6%27.7%12.6%5.4%25%15.3%8.3%14.7%27.6%36.9%
Advertising is simply a part of this medium37.7%35.8%17.9%9.6%39.1%27.3%26%25%26.1%33.5%
Advertising is not something I notice there20.5%20.2%33.9%36.5%17.1%26.1%24.4%32.6%25.6%19.7%
Prefer not to say7.3%8.9%17.4%33.5%2.6%10.3%20.6%15.4%8.9%8.6%
NewspapersMagazinesInternetApps/mobile internetTVRadioCinemaBillboardsDirect mailAdvertising papers
Advertising is trustworthy39%22.2%8.3%3.3%22.5%14%6.7%10.5%17.7%26.4%
Advertising is interesting25.4%28.3%12.8%5.3%25.3%13.1%12%13.2%17.9%25.4%
Advertising is annoying11.3%11.5%28%16.7%37%23.2%14%7.9%22.8%12.5%
Advertising is entertaining14.1%22.7%9.2%4.2%32.9%19%20.8%10.1%9.8%13%
Advertising is unnecessary10.7%10.7%18.4%13%19.8%16.9%12.7%11.6%16.3%9.7%
Advertising is useful34.5%22.2%11.4%5.4%20.5%12.5%6%11.5%25.6%36.4%
Advertising is a purchase incentive23.7%21.8%9.6%4%25.4%9.8%7.7%11.1%22.7%32.2%
Advertising is irritating8.9%9.4%24.7%15%34.2%21.6%12.8%7%16.7%9.5%
Advertising is informative35.6%27.7%12.6%5.4%25%15.3%8.3%14.7%27.6%36.9%
Advertising is simply a part of this medium37.7%35.8%17.9%9.6%39.1%27.3%26%25%26.1%33.5%
Advertising is not something I notice there20.5%20.2%33.9%36.5%17.1%26.1%24.4%32.6%25.6%19.7%
Prefer not to say7.3%8.9%17.4%33.5%2.6%10.3%20.6%15.4%8.9%8.6%
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This statistic shows the results of a survey on the level of agreement with different statements on the characteristics of advertisements in different types of advertising media in Germany in 2014. During the survey period it was found that roughly 25 percent of respondents agreed with the statement that television advertising is interesting.
Show more
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EVP, Research & Innovation, Advertising Research Foundation

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