Impact of paywalls on return site visitation in the United States in 2012

The graph above depicts the results of a survey whose aim was to determine the impact of paywalls on return site visitation in the United States in 2012. The survey revealed that 25 percent of the respondents stated they were unlikely to go back to a website upon which they had previously encountered a paywall.

How likely are you to visit a site again after you have encountered a paywall on it?

LikelihoodShare of respondents
Likely17%
Not likely25%
Unsure58%
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Source

Release date

April 2012

Region

United States

Survey time period

April 16-23, 2012

Number of respondents

n = more than 200

Special properties

media professionals

Method of interview

Online survey

Supplementary notes

The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.

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